SimpleTexting (now part of Sinch) is one of the most polished SMS marketing platforms out there. It's been around since 2010, holds a 4.7 across thousands of reviews, gives you unlimited contacts on every plan, and has a genuinely beginner-friendly interface. For a marketing team running occasional broadcasts, it's a strong, low-risk choice.
Two things show up once you scale: the bill (it's credit-based, with carrier and seat fees on top) and the product's shape (it's a marketing broadcaster, not a sales engine). This is PitchPrfct's blog, so weigh that accordingly — but the SimpleTexting numbers below come straight from its own pricing calculator.
The short version
- Pick SimpleTexting if you want a mature, polished marketing tool with unlimited contacts, the broadest integrations, and you send lower or sporadic volumes where a fixed monthly bucket fits.
- Pick a focused sales-SMS platform (like PitchPrfct) if you send at volume, want all-in per-message pricing, and run workflows and pipelines, not just blasts.
- At volume, the cost gap is large. SimpleTexting stacks credits + carrier fees + a number fee + per-seat fees; PitchPrfct is a flat $99 + $0.007/segment, all-in. Around 10,000 texts/month that's roughly $169 vs $400.
See a focused SMS platform in action
Feature-by-feature
| Dimension | PitchPrfct | SimpleTexting |
|---|---|---|
| Focus | Sales SMS (workflows, pipelines, inbox) | Broadcast/marketing SMS |
| Entry price | $99/mo flat | $39/mo (500 credits) |
| Per-message | $0.007 all-in (carrier fees included) | ~5.5¢/credit overage + carrier fees on top |
| Number fee | Included | +$10/mo per local number |
| Extra users | Included | +$20/mo each (3 included) |
| Contacts | Unlimited | Unlimited |
| Automation | Drag-drop workflows + pipelines | Drip campaigns; broadcast-first |
| 10DLC | Guided, hands-on | Guided ($4), fast |
| Compliance | Built-in opt-out/quiet-hours/scrubbing | Opt-out tools; setup on you |
| Maturity | Newer, sales-focused | 15+ years, Sinch-backed |
The real cost of SimpleTexting
SimpleTexting's pricing is a credit calculator — you pick a monthly message bucket and pay for it. Here's the entry tier from its own calculator (June 2026):

What that breakdown shows:
- $29 for 500 credits, then extra credits at 5.5¢ each.
- +$10/month for a local number, +$4 one-time carrier registration.
- "Additional carrier fees apply" — carrier passthrough is billed on top of credits, not included in them.
- 1 credit = 1 SMS segment (160 chars). Longer texts are 2 credits; MMS is 3.
- +$20/month per extra user beyond the 3 included.
Higher tiers buy bigger buckets at a lower per-credit rate, but the structure is the same: credits, plus carrier fees, plus number and seat fees. PitchPrfct instead is one flat $99/month plus $0.007 per segment, all-in — carrier passthrough already included, one number and your seats in the base.
A monthly comparison at single-segment volume (SimpleTexting figures from its published bucket pricing; exact totals vary with the bucket and carrier fees):
| Monthly SMS | PitchPrfct ($99 + $0.007×n, all-in) | SimpleTexting (bucket + number + carrier fees) |
|---|---|---|
| 10,000 | $169 | about $400 |
| 30,000 | $309 | about $1,000 |
That's roughly 2.5–3× cheaper at volume. The single clearest difference: SimpleTexting's extra credits are 5.5¢ each (before carrier fees) — about 8× PitchPrfct's all-in $0.007 per segment. (Like any platform, $1/mo per number and the standard $10/mo TCR campaign fee apply on top — what's different is no credit bucket and no per-message carrier surcharge.) See the full breakdown on the pricing page.
One fair note: if you keep a large contact list but send infrequently, SimpleTexting's unlimited contacts and low entry bucket can be the cheaper, simpler fit. Low, steady volume is where it shines.
Getting started: 10DLC
Both platforms register your 10DLC campaign for you, and both are quick — SimpleTexting charges a $4 one-time registration and submits on your behalf. This is close to parity. The difference is what happens after: with PitchPrfct, built-in TCPA compliance (automatic opt-out handling, quiet hours, list scrubbing) keeps your sending clean without you wiring it up.
Deliverability
SimpleTexting's deliverability is solid and well-reviewed. The one recurring, specific complaint worth knowing is that messages can sit in a "monitoring" queue during high-volume periods, which makes it less ideal for time-sensitive operational alerts (day-of reminders, real-time notifications). For scheduled marketing blasts where a few minutes don't matter, reviewers are happy.
What PitchPrfct actually looks like
PitchPrfct is built for sales follow-up, not just one-off blasts. A unified conversations inbox keeps every thread, tag, and number in one place:

And the drag-and-drop workflow builder runs multi-step follow-up automatically:

What people say about SimpleTexting
SimpleTexting is genuinely well-liked (G2 4.7 across 600+ reviews; Capterra 4.7):
- Easy and polished — non-technical staff are productive in an hour or two, and the mobile app mirrors the desktop.
- No feature gating — automations, segmentation, and analytics on every tier.
- Unlimited contacts and broad integrations (Zapier, HubSpot, Mailchimp, and more), plus toll-free, short code, and MMS options.
The recurring criticisms, also from real reviewers:
- Cost escalates with volume — the bucket model and 5.5¢ overage credits add up, and carrier fees land on top.
- Surprise overage charges — reviewers report bills jumping without a real-time warning.
- $20/user makes multi-seat teams pricier than the headline suggests.
- Delivery delays in the "monitoring" queue for time-sensitive sends, and some inconsistent support experiences.
For a marketing team sending steady, modest volumes, those are minor. For a higher-volume sales operation, they're the reason to look at a focused tool.
What people say about PitchPrfct
PitchPrfct is rated 5/5 on G2, where reviewers call out ease of use and hands-on support:


Which should you choose?
Choose SimpleTexting if you…
- Want a mature, polished marketing platform with the broadest integrations.
- Keep a large contact list but send lower or sporadic volumes.
- Value a beginner-friendly UI and a strong mobile app over per-message economics.
Choose PitchPrfct if you…
- Send at volume and want all-in $0.007/segment pricing with carrier fees included — no credits, number fees, or per-seat charges stacked on top.
- Run sales follow-up that needs workflows, pipelines, and a conversations inbox.
- Want guided 10DLC plus built-in TCPA compliance, and a bill that's one flat fee and one usage line.
The verdict
SimpleTexting is a polished, trustworthy marketing tool, and for low-volume senders with big contact lists it's a great fit. Once you're sending at volume or running sales follow-up, its credit-plus-carrier-fee model gets expensive and its broadcast focus shows. That's where a focused, all-in platform like PitchPrfct pulls ahead. New to the channel? Start with what SMS marketing is.
Frequently asked questions
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